We met up with Gareth Cowden in Johannesburg, our newfound friend, a fashion stylist and the creative mind behind the brand BABATUNDE. We found out about Gareth and his brand BABATUNDE through Celeste who runs the blog Dumbanenguebyceleste based in Stockholm, where she introduces African brands to the Scandinavian market. You will soon find Babatunde at our WEBSHOP.

With the goal of being a global brand, Babatunde fuses African colours and prints with Western Shapes. The prints represent the uniqueness of each human being. The colours embody the future. And the shapes express the vision and structure of success and prosperity.

Babatunde stands for strong African Values and the progression of Africa through Afrocentrism. Each product is unique due to fabric cuts as well as limited prints.

Respect yourself and those around you and make decisions that benefit Africa. It is up to us as Africans to lift the continent. All of the products are proudly handmade in South Africa from African fabrics. Proudly African!

Profile of Babatunde on Mahoyo